Product Design, Development, and Management presents product development as an information processing system that can transform customer needs into successful product designs and manufacturing plans.

Participants focus on decisions that product development teams must make about markets, concepts, and products, and how to make those decisions in a fast-paced development environment.

During an intense week of lectures and hands-on practice sessions, participants will learn world-class best practices.

MIT Sloan Executive Education presents... Product Design, Development, and Management A One-Week Program for Developers of New Products [ June 12-16, 2006 ] >> Request a Free PDF Brochure <<

Topics Include:

• how to increase your firm's profitability through faster and smarter product development
  
  
• key strategies for improving efficiency so you can beat the competition to market
  
  
• how to effectively translate customer needs into revenue-producing products
  
  
• designing products that function properly, even under a wide range of operating conditions
  
  
• organizing teams and the product development process
  
  
• effectively structuring product families, architectures, and portfolios
  
  
• managing uncertainty during the product development process
  
  
• mapping and implementing the product development process
  
  
• facilitating communication and collaboration within product development teams
  
  
• accessing and integrating your organization’s internal capabilities.

Here's what attendees are saying...

Who Should Attend?

Product Design, Development, and Management is for managers experienced with developing new products as well as for those new to the process. Past participants have included program and product managers in manufacturing and other technology-intensive industries, and marketing and manufacturing managers involved in product development.

Faculty Team

	Steven D. Eppinger - Deputy Dean and General Motors LFM Professor of Management Science and Engineering Systems Steven D. Eppinger, faculty leader of the program, is a former director of MIT’s Center for Innovation in Product Development and its Leaders for Manufacturing and System Design and Management masters programs. His research creates new approaches to improve complex product development processes. This work has been applied primarily in the automotive, electronics, aerospace, and equipment industries. Co-author of Product Design and Development, the primary text for this course, Eppinger lectures regularly for international corporations and in executive education programs and has consulted for or conducted research with more than fifty organizations. He has worked as a manufacturing engineer, product designer, and consultant in both prototype and production operations.
	James Utterback - David J. McGrath, Jr. Professor of Mangement and Innovation James Utterback specializes in product design, technological innovation, and manufacturing. He studies how to develop products in keeping with a company’s overall strategy and considers how to move concepts effectively to market. His book, Mastering the Dynamics of Innovation, looks at the creative and destructive effects of technological change on the life of a company.
	Michael Schrage - Co-Director of the MIT Media Lab's e-Markets Initiative Michael Schrage explores market mechanisms and media that shape design behavior. His ongoing work focuses on the role of prototypes, models, and simulations in managing innovation and risk. His latest book, Serious Play: How the World's Best Companies Simulate to Innovate, was published by the Harvard Business School Press. He is a columnist for CIO and Technology Review magazines, serves on the editorial advisory board of the Sloan Management Review and has been a contributor to Harvard Business Review, The Washington Post, and Wired.
	Janice Klein - Senior Lecturer Management Science (MS) Janice Klein studies the introduction of new ideas into the workplace. She focuses on integrating the social and technical aspects of organizational change through research, teaching, and consulting. Her work is grounded in such resources and initiatives as lean production systems, job design, and the changing role of lower levels of management in response to the introduction of new technology and employee empowerment. Klein is currently studying the impact of organizational culture on knowledge transfer and the development and maintenance of high-performance, globally dispersed teams. Her expertise includes human resource management, operations management, and organizational change. Dr. Klein's most recent book, True Change: How Outsiders on the Inside Get Things Done in Organizations, was published in 2004.